“It’s not what you know, it’s who you know.” We’ve all heard that statement so many times referring to so many different situations. But I don’t believe it’s true. I think that YOU are the person that people need to know. And there’s one sure fire way to get there:
If you are a nice person to everyone you meet, that nice will shine through and get you places you never dreamed of.
I take my key customers to lunch at the Polo Lounge restaurant at The Beverly Hills Hotel. It’s the Power Lunch capital of Hollywood, and on any give day you’ll see Katy Perry, George Clooney, Jennifer Aniston and more lunching with their agents in the private back booths. But whenever I showed up, they would always seat me in that same back booth area reserved for the VIP’s of our city. I always took the time to talk with the hostesses and waiters and the whole staff at that restaurant, and one day I had asked why I always get the star treatment. The hostesses of the restaurant told me that I was one of the the nicest customers they had–and that nice gave me the key to the next level.
It’s who you ARE–and not who you KNOW. Be nice, and everyone will want to know YOU. Here I am photographed with some of the staffers at New York City’s Union Square Cafe.